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Doublecharm is a one-person design firm that handles branding/rebranding, event promotion, web design, consultation, photography, writing, editing, and more. Below is a collection of past projects and things-in-progress.


Ruckus is an independent art writing and critical review journal based in Louisville. When it began operating in 2017 there was nothing else like it in the city. It needed a brand that felt both relatable and scholarly but also referenced the new role it was to play in Louisville’s art community. Thus the moniker “Ruckus” and its playful wordmark were born.  

Ruckus primarily publishes content online and needed a website that prioritized images and text above all else. Landing somewhere between a newspaper website and an art portfolio, ruckuslouisville.com is clean, paired down, and completely to the point. Similarly, the brand pulls primarily from its own letterforms to create abstract geometries and patterns that are captivating but do not distract from what is being covered or presented.  

Kentucky Mudworks

When it comes to clay, Kentucky Mudworks does it all: manufacturing, distributing, retail, community classes, kids camps, and residencies, to only name a few. They needed a serious rebrand in 2016 to take their company from a goofy 90’s wordmark to a full set of colors, patterns, and tools to better communicate everything they do; to both truck drivers and toddlers alike. 

Rebrand and rollout collaboration with designer, Stevie Morrison.

Dirty Girls Pottery Tools

You would be hard-pressed to find a company with more attitude than Dirty Girls Pottery Tools. When they rebranded in 2016 they only had a name and some wacky colors. With product names like the “Foot Fetish Rib” and “The Four-Way,” DGPT needed a brand that felt as tonally unhinged as they are but still felt tight and well constructed - just like their products. 

Rebrand and rollout collaboration with designer, Stevie Morrison.

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